StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Using Social Media in Business: Opportunities and Risks - Essay Example

Cite this document
Summary
The author of the paper "Using Social Media in Business: Opportunities and Risks" discusses that the fast growth of the medium calls for the need for a measurable and actionable call to action where execution is the most important aspect of the strategy (Raman)…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER97.6% of users find it useful
Using Social Media in Business: Opportunities and Risks
Read Text Preview

Extract of sample "Using Social Media in Business: Opportunities and Risks"

There are basic steps that businesses can follow to come up with a social media strategy. These include: ask the question, customers’ information, how social media can support goals, how to engage it in different areas, and continually maximize the business engagement in social media. The business should be aware of the fact that social media allows customers to post negative comments about the products and this can negatively impact consumer behavior. Hackers could get confidential information about the products.

The business’ reputation may be at risk from negative comments (Raman). The entrepreneur’s reaction to these risks determines whether the use of social media will be beneficial or not. Companies are advised to establish a social media listening program that responds to the information received on social media. It is important for entrepreneurs to realize that they can use social media to their advantage by laying down clear policies and acquainting themselves with the risks associated with its use.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Using Social Media In Business: Opportunities And Risks Essay, n.d.)
Using Social Media In Business: Opportunities And Risks Essay. https://studentshare.org/business/1882663-using-social-media-in-business-opportunities-and-risks
(Using Social Media In Business: Opportunities And Risks Essay)
Using Social Media In Business: Opportunities And Risks Essay. https://studentshare.org/business/1882663-using-social-media-in-business-opportunities-and-risks.
“Using Social Media In Business: Opportunities And Risks Essay”. https://studentshare.org/business/1882663-using-social-media-in-business-opportunities-and-risks.
  • Cited: 0 times

CHECK THESE SAMPLES OF Using Social Media in Business: Opportunities and Risks

Impact of Social Media in International Marketing

This essay Impact of social media in International Marketing talks that social media is a new medium of communication on the Internet through the use of audio, video, text, images or a combination of these.... social media is a useful tool of communication for individuals, businesses and firms.... social media promotes the free exchange of information among people.... A number of the social media technologies are still in the nascent stage of development....
14 Pages (3500 words) Research Paper

The Social Web and Security Risks on People's Information

hellip; Organizations ought to do the same, but while doing so, keep in mind that there is a competitive push to using social media in appropriate and innovative ways.... Considering the prevalence of social media in our 21st-century reality, it is necessary to slow down and to give some thought to the drawbacks of this technology, in addition to its benefits.... Indeed, those kinds of risks exist for both individuals and organizations—two kinds of entities that are both increasingly using social media as a way of communicating with others....
6 Pages (1500 words) Literature review

Human Resources and how they are affected by social media/social networking

It has brought numerous benefits to the HR… However, social media and social networking has increased the risks to privacy and security due to potential leaks of confidential formation; posed increased network security threats; and raised the potential of employees damaging the reputation of the employer, co-workers, and even clients.... There is a consensus among many HR professionals that social media and social networking presents immense opportunities to business and to HR departments if managed and regulated well in the workplace (Zielinski, 2012)....
12 Pages (3000 words) Term Paper

Social Media for Small to Medium Enterprises

noto Group AB is an example of an SME that has embraced the use of social media in its operations.... Indeed, just like Anoto AB, many other SMEs have embraced the strategy of using social media to achieve their objectives.... With the organisation's presence on Twitter, Flickr and YouTube, this paper seeks to evaluate the reasons that modern SMEs run social media accounts.... hellip; Additionally, it risks the spread of wrongful information on an organisation, which together with the limitation of control, hinders the presence of a majority of SMEs on social media....
8 Pages (2000 words) Essay

Using social media in business opportunity and risk (Facebook)

Advantages and dangers of the usage will be the study's variables and will be analyzed using social media in business: Opportunities and risks (Facebook) Corporate organizations have identified opportunities in the social media for ensuring competitiveness through communication with their clients.... These however have risks and this paper proposes a study on opportunities and risks of Facebook application in businesses. ... These however have risks and this paper proposes a study on opportunities and risks of Facebook application in businesses....
1 Pages (250 words) Personal Statement

The Social Web and Security Risks on People's Information

Considering the prevalence of social media in our 21st-century reality, it is necessary to slow down and to give some thought to the drawbacks of this technology, in addition to its benefits.... This report "The Social Web and Security Risks on People's Information" presents the risks of the social web that will incorporate both individual users who may use social media casually to communicate with a particular circle of people and organizations.... hellip; The social web and social media are 21st concepts, although the idea of interpersonal connections has existed throughout history....
6 Pages (1500 words) Report

The Effects of Social Media on Employment

For protecting own assets, employers should establish corporate policies for using social media and proactively communicate these policies to own employees.... By using social media Analytics companies and other organizations can improve the quality of the hires as they can measure behavior, engagement, conversation, sentiment, influence and other vital characteristics of a potential or current employee.... The paper "The Effects of social media on Employment" highlights that social media is a widely used instrument in employment activity by both employers and employees....
5 Pages (1250 words) Essay

Current Challenges of Using Social Media

This paper “Current Challenges of Using Social Media” presents an analysis of the current challenges facing the use of social media in society today.... The primary goal of this is an article to investigate critically the challenges organizations face when using social media as an information tool to manage (Swanson, 2012).... social media is a vital resource offering a platform where communication and interactions warrant sharing of ideas among a vast and a range of audiences....
12 Pages (3000 words) Dissertation
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us