Community Communication - Essay Example

Community Communication Community, in our common knowledge and as the term implies, makes typical reference to that local spot or group in which find and sense belongingness in a unified body with common goals, interests, or deeds. In it we realize the natural process of a give-and-take mechanism when it comes to allocation of social influences that correspondingly affect an individual’s response and social behavior toward the rest of community members. By the Expectancy Value Model, we may go beyond such usual notion and perceive how else a community may be defined or characterized by the emerging social attitudes which are essentially patterned after a particular origin or structure.

Normally, we find ourselves bound to care with one another in a community not only because we readily understand the necessity of survival through interactive relationship but even for the natural truth in historicity where there emerges discernment of historical background that enables one person to gauge the other in terms of a continuing culture they have both lived with though at separate places and time. The mutual respect or concern established toward a cultural or religious tradition, for instance, may hold us within a sensible meaning of community in which while we distinguish individual selves with unique identity to develop for personal growth, we know somewhere from the inner core that our mutuality in beliefs and principles sets us apart from certain degree of plural indifference.

Since a community is quite characteristic of norms when it comes to general views or opinions on matters of common interest, we are more likely to form social attitudes and standards based on these norms. Our adherence to a specific standard which is made by the majority in the community eventually becomes or aligns with our own as we give value or judgment to an object or person. Such act of paying someone worth or opinion comes out either just or unjust, hurtful or favorable on the basis of how the former interprets and reacts to the community’s overall perception of him or her.

Consequently, the community becomes a ‘sum’ to look at or respond to and in return, it also collects to itself from individual ideas that share similar attributes in order to project a law that almost everyone is drawn to follow in the course of nature. In this regard, thus, communication is hugely significant especially in expressing one’s insights and feelings that would help the community make the necessary adjustment in recognizing the real value of a member or one that is according to stable measures.

This way, integration and trust are generated as a result of involvement on sincere understanding of the stories shared. Depending on the level of participation employed by the people living in a community, the quality of collaboration may be determined and where the presence of profound collaboration is widely seen and felt, community may readily upgrade itself to meet higher ends with a mission and vision by which a corporation builds its working definition. At this stage, further discovery on the essence of communication within a community bears the potential to operate on a more solid grounds with social networking which is a variable controlled by technology as well as other factors and communal relations that cause impact in our way of life.

Work CitedDoll, Jörg and Icek Ajzen. “Expectancy Value Model.” International Encyclopedia of Communication. 2012. Web. 24 Apr 2012. http://www.communicationencyclopedia.com/public/tocnode?id=g9781405131995_yr2011_chunk_g978140513199510_ss51-1.