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Perceived Value and Its Importance to Consumer Behaviour and Marketing - Coursework Example

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The paper "Perceived Value and Its Importance to Consumer Behaviour and Marketing" is a perfect example of marketing coursework. The concept of perceived value theorises a product’s worth as perceived by the consumer. In economic terms, the concept of perceived value has generally been associated with desirability and utility of a product (Malhotra 2011)…
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Perceived Value and Its Importance to Consumer Behaviour and Marketing

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Perceived Value and Its Importance to Consumer Behaviour and Marketing Coursework. https://studentshare.org/marketing/2081623-choose-one-topic.
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