StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Bait and Switch - Research Paper Example

Cite this document
Summary
Betty drove three hours in one-hundred degree heat. Explain if this fact has any bearing on whether or not the dealer must perform in accordance with the published advertisement
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER91.5% of users find it useful
Bait and Switch
Read Text Preview

Extract of sample "Bait and Switch"

Download file to see previous pages

She was not expecting to take such a risk and effort then be frustrated by not getting what she had struggled for. Secondly, the advertised deal was too good and, therefore, she was quite aware that many buyers would bid for it and the first come, first served bases would be applied. Her stating of her traveling tribulations and undying effort to ensure she gets the deal, was assertive to the fact that there was no way she could imagine failing to secure the advertised pickup truck. Betty must have been aware of these advertisements and, to clear the doubt, she carried the copy of a magazine on which the advert was published.

However, as the conversation goes on, she realizes that the advert was bait, and she had already been baited. She was undoubtedly in the stage of being switched to another substitute truck which was more costly. Her travel efforts, therefore, had no bearing that the dealer would be honest to the advert. In fact, it would be useful when switching Betty because the journey had costed her. The goal of bait and switch advertising is to have buyers buy substitute goods as a way of avoiding disappointment over not getting the bait (Johar, 1996).

Moreover, this trick is used as a way to recover the costs expended in trying to obtain the bait (Dingell, 1996). In this case, Tony has no intention of producing the advertised pickup track but instead will produce an expensive pickup track if not a similar one with a higher price margin. When Tony said over the phone “three thousand dollars firm,” explain whether or not he was making an offer that, if accepted, would bind the dealership in contract It would be futile to think that what Tony promised to Betty, over the phone, was what he meant.

Since he was I a calculated mission of baiting his client, it means he could do anything pleasant to ensure that Betty gets into the dealership and buy a substitute truck (Johar, 1996). It seems that Tony just said it for formality and he cannot have the contract bidding for two reasons. First, Betty was not initially on her way to consummate this promise. She was rather going to buy a pickup track advertised by the dealership and whose deal was attractive. Secondly, Tony had not seen the old Ford pickup and he can prove that he never meant to buy something he had not seen.

That is, probably, why Tony responded, by stating that they would have to look at it first. Considering that Betty just joked that the old Ford pickup, with its original parts all rattling is a nuisance to his journey, Tony could have also joked that he would buy it at three thousand dollars. Therefore, his offer, whether accepted or not cannot in any way bid the dealership in contract (Lee, 2000). Finally, Tony’s promise on the phone cannot be presumed binding in law and intentions. Explain whether or not advertised specials can be taken advantage of by employees of the advertiser In advertising, it is not speculative that employees of advertisers have colluded with companies to mislead and exploit consumers (Johar, 1996).

For example, in this particular advertisement, the advertisement quoted in reduced print font that it was only one at that particular offer. These details were so small that interested buyers would have needed a magnifying glass or a microscope to see it. Without the collusion of the advertiser’s employees and the company, these particular details would have been made visible. Since this fact is well known, some jurisdictions, like the United States have held that using bait and switch operations may be sued in a court of law by affected customers for false advertising

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Bait and Switch Research Paper Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from https://studentshare.org/business/1443982-bait-and-switch
(Bait and Switch Research Paper Example | Topics and Well Written Essays - 750 Words)
https://studentshare.org/business/1443982-bait-and-switch.
“Bait and Switch Research Paper Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/business/1443982-bait-and-switch.
  • Cited: 0 times

CHECK THESE SAMPLES OF Bait and Switch

Slashing Prices, Stabbing Backs

They self promoted themselves as the lowest prices and made in America, but the truth is that they are a Bait and Switch exporter of jobs and income.... Wal Mart, the world's biggest retailer, is engaged in an ongoing propaganda battle to convince the public that it has the lowest prices and the benevolence of Mother Theresa....
2 Pages (500 words) Essay

American Dream Concept in Literature

Later, in 2006, through her book “Bait and Switch”, she explores the world of the white-collared unemployed, with college degrees, marketable skills, and impressive resumes, but equally vulnerable to financial disaster.... The author analyzes the American Dream concept in the novel “Fear and Loathing in Las Vegas: A Savage Journey to the heart of the American Dream” of Hunter S....
5 Pages (1250 words) Essay

Bait and Switch: The (Futile) Pursuit of the American Dream

Thus unlike Barbara Ehrenreich's "Nickel and Dimed” exploration, which resulted in the book Nickel and Dimed: On (not) Getting By in America, a best seller in 1998, the book Bait and Switch: The (Futile) Pursuit of the American Dream, under discussion here is disappointing to the reader....
2 Pages (500 words) Admission/Application Essay

Do you think advertising is always deceptive Can you ever trust an ad

Some other companies may employ Bait and Switch where they advertise unavailable products then when the consumer comes to purchase, he or she is given a different product of a higher value.... This advert will seem to be based on factual evidence while in the actual sense it is not....
2 Pages (500 words) Research Paper

Techniques in Psychology - Bait and Switch Technique

The Techniques in Psychology Bait and Switch Technique It is a method viewed as dishonest or illegal.... Usually, a business advertises prices and rates that are low in order to get attention and motivate customers to make enquiries.... When the unsuspecting customers get to the business, the owner informs the customers that the… The owner then attempts to sell products that are expensive. This method is common in the mortgage sector (Sanderson 2010)....
1 Pages (250 words) Assignment

Marketing and Retailing Ethics

thical practices in retailing marketing include dishonesty, deceptive promotions, misleading advertisements, Bait and Switch, disloyalty to customers and employees.... Even though retailing faces many tough times, it is important to maintain good business ethics.... Retail ethics have become obvious in the marketing ethics....
2 Pages (500 words) Essay

Saudi Arabia and Bahrain Economy

Saudi Arabia is an economy heavily reliant on oil and proved to contain the largest oil reserves globally at 266.... billion barrels, which represents 20% of global reserves, 29% of OPEC, and 57% of GCC reserves.... Saudi Arabia serves as among the largest producer and exporter of… In 2009, production of oil stood at about 8 million barrels every day, less than a number of barrels recorded in 2008 by 1....
6 Pages (1500 words) Essay

Romney Lays Out His Economic Plan

ait and switchThe case of Bait and Switch in this article refers to unscrupulous tactics of campaigning.... … The paper "Romney Lays Out His Economic Plan and Mitt Romneys New Math for Jobs Plan Doesn't Add Up" is a good example of an essay on business.... Romney Lays Out his Economic Plan - Dividend In a company or a business enterprise, part of the profit that accrues is divided to shareholders of the company....
2 Pages (500 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us