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Dell Computer Streamlines - Essay Example

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In the essay “Dell Computer Streamlines” the author focuses on one of the most profitable computers and software corporations in the world thanks to its unique management approaches and effective system of marketing. There are key features of the Dell management system…
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Dell Computer Streamlines
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Attentive approach to potential market evaluation and effective realization of management ideas directing the efficiency and sales growth make Dell computers one the best-managed companies in the world. In addition to that, Dell management always has a full database of current and fulfilled operations - it provides the management's ability to foresee the situation and analyze it properly and deeply. Another interesting feature of Dell management is that executives, as well as other specialists of the company, work in groups (so-called "two-in-a-box" approach), so members of a group can improve work efficiency by mutual analysis and help.

High efficiency, speed, and discipline differ Dell from many other world-famous corporations. All these management approaches and their realization provide Dell computers as one of the best-managed companies in the world. 2. There are some management functions which are realized best in the company. One of these functions is direct control of business processes in the company. The CEO has a full range of sales promotion database and all the information needed for business operating: "In the office, he reserves an hour in the morning and one each afternoon to do nothing but read and respond to e-mail, according to one former executive (The McGraw-Hill Companies, Inc, p.6)". One another management function best realized in Dell is active sales promotion strategies providing - they direct to sales and production quality growth.

In addition to that, different forms of cooperation with other leading companies are provided, such as brands use and other companies' managers recruiting. Dell management's purpose is not only to achieve high rates of profit and sales growth, but it tries to monitor long-term success and profitability. So, different sales and price approaches and strategies are maintained, and these management methods provide long-term success and customers' trust in Dell services and production. These approaches also provide a money-saving policy which is very important for any successful company.

One of the Dell top managers underlined that "There are some organizations where people think they're a hero if they invent a new thing. Being a hero at Dell means saving money (The McGraw-Hill Companies, Inc, p.3)". An effective combination of different types of management also provides high efficiency of all business operations in Dell. 3. The management functions indicated above are performed because of high targets which Dell managers have, and only effective realization of these functions can provide the long-term success of the company.

There are some ways of these functions performing. The managers of Dell use such effective sales methods as direct sales which provide a high volume of sales. Direct sales method also provides low-cost services and production - it helps to enter new markets successfully and for a long time. The CEO encourages accountability among employees, and it provides a high level of efficiency and responsibility.

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