StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Burberry Report - Research Proposal Example

Cite this document
Summary
The brand Burberry was founded in the year 1857 and is an international brand for women, men and children. The main office of Burberry is located in London; however its multiple shops are located all around the world…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER91.6% of users find it useful
Burberry Report
Read Text Preview

Extract of sample "Burberry Report"

Burberry Report The brand Burberry was founded in the year 1857 and is an international brand for women, men and children. The main office of Burberry is located in London; however its multiple shops are located all around the world. The brand is famous for its coats but now its offering has expanded from coats to perfume, accessories and glasses. Burberry is now considered to be a leading luxurious clothing brand having a large global business and known for its modern classic style, unique British Heritage and integrity of outwear that is dependent on the principles of quality (Burberry Group PLC (BRBY.L)). Burberry has a number of competitors in the market such as Polo, Armani, Gucci and Coach.

However the firm has successfully positioned itself in the minds of the consumers. The competitive positioning of Burberry is considered to be effective for a long-term (About Burberry). Where the brands like Polo and Armani are focusing more on the apparel market and Gucci and Coach are focusing on accessories; Burberry has successfully penetrated in both the apparel as well as the accessories market. Burberry has established different lines of product within its original brand. This allows them to sell high-end products and also the products that can be purchased by general population (Dakers).

The performance of Burberry in the international market for the past eight to nine years has been tremendous. There has been a progression in the performance of Burberry and that is what’s interesting about it (Evaluation Of Business And Strategy Analysis Burberry). Each year has added to the international incremental success of Burberry. The next few years indicate that the performance of Burberry will be the same or probably much greater in the international market (Burberry sales rise on demand in US, Asia).

The Burberry’s team states that they are focusing more on flagship markets. There are 25 international markets that help Burberry to generate their 60 percent of the retail sales which include London, Paris and Hong Kong (Ruddick). There are several constraints faced by Burberry with the changing trends in the market place. All the big brands such as Gucci, Coach, Polo and Armani are in competition with Burberry (Burberry Group Plc in Luxury Goods). High income people possess the ability to shop everywhere, whereas the middle class people have also started to shop for the luxurious brand names.

There is a completely new customer base that is looking towards Burberry which may be considered dangerous for alienating old customer base or it can be an opportunity for it to open itself to a whole new market (Jacobson). Although the new management of Burberry is trying hard to overcome these problems but the growing competition has made it difficult to cope with the increasing challenges (Obrein). The reason I selected Burberry for this report is because it is an established name in the apparel and accessories market.

Burberry has successfully maintained its legacy in the rapidly changing environment and it is operating in quite a competitive market with big names like Gucci, Coach, Armani, Louis Vuitton and Polo but still has positioned itself in a unique way by offering quality and design that is offered by no one else (Market Analysis). Works Cited About Burberry. 2014. 15 October 2014 . Burberry Group PLC (BRBY.L). 2014. 15 October 2014 . Burberry Group Plc in Luxury Goods. 2014. 15 October 2014 . Burberry sales rise on demand in US, Asia. 2014. 15 October 2014 .

Dakers, Marion. Burberry posts 14pc rise in revenues. 2014. 15 October 2014 . Evaluation Of Business And Strategy Analysis Burberry. 2012. 15 October 2014 . Jacobson, Lauren M. Burberry Case Study. 2012. 15 October 2014 . Market Analysis. 2014. 15 October 2014 . Obrein, Liam. Fashion world in shock as British clothing giant Burberry issues profit warning amid difficult conditions for middle market brands. 2013. 15 October 2014 . Ruddick, Graham. Luxury brands under pressure from weakening market. 2014. 15 October 2014 .

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Burberry Report Research Proposal Example | Topics and Well Written Essays - 500 words”, n.d.)
Burberry Report Research Proposal Example | Topics and Well Written Essays - 500 words. Retrieved from https://studentshare.org/business/1660777-burberry-report
(Burberry Report Research Proposal Example | Topics and Well Written Essays - 500 Words)
Burberry Report Research Proposal Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/business/1660777-burberry-report.
“Burberry Report Research Proposal Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/business/1660777-burberry-report.
  • Cited: 1 times

CHECK THESE SAMPLES OF Burberry Report

Evaluation of the Existing and Proposed System Using the PIECES Framework

This report ''Design Principles'' discusses about the objectives of the system were thus the making of an information system that would be linked to the student record database.... he students that would be opting for the vehicle management system that is run under the supervision of the educational institute itself....
17 Pages (4250 words) Report

Data Wharehousing: OLAP

This report ''Data Wharehousing: OLAP'' is about the idea of incorporating data retrieval and analysis tools to their functionality.... One, among the many tools used in such a case is OLAP, on-line analytical processing.... nbsp;OLAP as a tool not only facilitates retrieval of data, but also helps in making a detailed analysis of the retrieved data....
12 Pages (3000 words) Report

Youth Crimes by the Media in the United Kingdom

This report "Youth Crimes by the Media in the United Kingdom" based on the above facts and explanations, the media has exaggerated the level of youth crime in the United Kingdom.... Daily Mail and Telegraph are examples of media entities that indicated that crime committed by young people in Britain....
6 Pages (1500 words) Report

Religion and the Arts

The paper "Religion and the Arts" presents that St.... Bartholomew's Church in London was founded in 1123 as both priory and hospital, with the hospital started earlier to the priory.... The hospital was separated from the priory later in the twelfth century (Brooke, 1999: 225).... hellip; Portions of the architecture vary in date and style....
10 Pages (2500 words) Report

The Bussiness and Competitive Environment/ Burberry

The paper "The Bussiness and Competitive Environment/ Burberry" discusses the UK company - Burberry, that has been plagued by several problems.... hellip; Burberry is a British fashion-clothing brand, which had started initially with outerwear for the sportsmen of Basingstoke but is today a leading luxury brand with global business.... Burberry thrives on a unique, and passionate management team.... Burberry is now a household name in the international market and globalization has enabled the organization to achieve this feat....
7 Pages (1750 words) Report

Performance Enhancing Drugs in Sports

This report "Performance Enhancing Drugs in Sports" sheds some light on the social commitment and sports excellence that must go hand in hand and not undermine one another.... The emphasis should be on educating and motivating athletes, not to abuse drugs.... hellip; We all enjoy sports and encourage more and more participation of the younger lot in these activities....
5 Pages (1250 words) Report

Clonidine and Quinapril

This report "Clonidine and Quinapril" focuses on Clonidine, which is metabolized by the liver and degrades into four main metabolites when exiting the body in the urine, and Quinapril, that is metabolized by the liver primarily when administered in tablets such as Accupril.... nbsp;… The shelf life of the oral Clonidine Hydrochloride tablets and the Clonidine HCL solution for IM & IV injections can be taken to be determinant on the means and method of storage....
5 Pages (1250 words) Report

War Crimes: Abu Ghraib Prison

This report "War Crimes: Abu Ghraib Prison" discusses the events taken from history that happened during a war.... Even though no one can justify these acts of torture and mass murder, but one should keep in mind the implications that social conditions of war can have on the human mind.... hellip; Soldiers of the war suffer a great deal of depression....
6 Pages (1500 words) Report
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us