StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

The Product Selling on Internet and on High Street - Assignment Example

Cite this document
Summary
TIn the paper “The Product Selling on the Internet and on High Street” the author discusses different strategies used for attracting or retaining customers. The product selling on the Internet and on High street both have different good and bad practices…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER98.1% of users find it useful
The Product Selling on Internet and on High Street
Read Text Preview

Extract of sample "The Product Selling on Internet and on High Street"

First Product; as we walk into a store to buy a mobile we assess it. While buying it online, it immediately disappears. But it can't be a disadvantage. Online you can read about all the specification and compare and try to find something which perfectly fits into your budget without the input of salesman assumption. But not every salesman can tell you all about all the specifications of every mobile. Second Price; it is always hard to do whether the product is selling online or in stores. Mobile phones have the same selling prices but the company which is offering a connection with it has to find out how much a customer is willing to pay and it is more important to set your price after taking into consideration of competitor's price.

No doubt the internet has made pricing a lot competitive and increased pressure on traditional retailers. Loyal customers are more likely to get a reward on the internet by automatically getting the repeated customer tracked. Payment is also easy, but there are many stories of fraud involved. Third Place; E-marketing has brought a drastic change in online purchasing. As customers can buy products directly from the manufacturer's cutting out retailers totally, with the challenge of delivering the product within the timeframe.

Mobile phones can be bought directly, from websites like Nokia, Samsung, etc. Place strategy on the internet includes the website you choose to put your advertisement, which has maximum consumer traffic. Fourth Promotion; like billboards placing banner advertisements on different websites is one strategy used in internet marketing. Although the internet has bought a huge change but the principles more or less stay the same. Strategies like WPR (Web Public Relations) or sending e leaflets via email.

Fifth People; it is another significant mix element, where you get to know your customers and provide them with quality service quality. One has to decide on the balance between automated online customer service and traditional human service to provide service quality while keeping costs under control. When it comes to mobiles, almost everyone does thorough research on the details, to make the best choice. Sixth Physical evidence; people need evidence for reassuring online customers. If talking in terms of the traditional marketing mix it means, staff and the building.

All online buyers look for different clues and cues including word or mouth for any website, refund, and privacy policies. An icon of the quality award will surely make a difference along with a couple of impressive customer feedback.Seventh Process; it includes all the processes which take place between the customer getting the final product includes, including transactions and communications. Everything has a great impact on the customer. If any website is taking 3 to 5 days to deliver while other is taking 1 to 3 days with the same price, it will change the customer's priority.

Online usually needs a back and front office system that efficiently responds to the customer's inquiries. There are good and bad practices in both high street and internet buying. While, people decide to shop online for mobile or any other product they will notice the following things like quality, design, and navigation of a website. Take a variety of products into consideration, which is available on the website and goes through the service information. Think of the easiest way of payment (including all safety precautions you can take).

Try contacting customer support for any sort of inquiries. Do read about the return policy. While I decided to purchase a mobile online, there were different websites telling different benefits that satisfy the needs, for which I was prepared to pay. I can see a lot of new mobiles along with some new websites which were selling the products. I was facing the problem, with my changing mind, paying for delivery charges, some sites required registration, confused with the available range of mobiles within my budget.

Overall, it was a very tiring process.The next day, I look for the website with the lowest shipping charges, while I tried to contact the customer service chat. Few websites which I preferred didn't have that particular mobile in stock. Finally, when I found the perfect website and the rate the website wasn't accepting the credit card. So I tried calling the company. But as usual the product was to be delivered in three to five days but it took almost 10 days.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(The Product Selling on Internet and on High Street Assignment, n.d.)
The Product Selling on Internet and on High Street Assignment. Retrieved from https://studentshare.org/e-commerce/1516575-internet-marketing-article
(The Product Selling on Internet and on High Street Assignment)
The Product Selling on Internet and on High Street Assignment. https://studentshare.org/e-commerce/1516575-internet-marketing-article.
“The Product Selling on Internet and on High Street Assignment”, n.d. https://studentshare.org/e-commerce/1516575-internet-marketing-article.
  • Cited: 0 times

CHECK THESE SAMPLES OF The Product Selling on Internet and on High Street

Q-Tele Inc Marketing and Merchandising

Each of these services and accessories can be placed at the growth phase on the product life cycle curve.... Our services are formulated with ingredients known to increase the quality of communications, enhance internal business communications, and give users the opportunity to access the latest technology such as the ability to access the internet on their handset....
9 Pages (2250 words) Assignment

Fundamentals of Customer-Focused Management

Coming from a company that specialized in product placement, they worked on placing products that were seen on television and films.... To add to their product offering, ASOS began to sell shoes, accessories, beauty products as well as jewellery in 2004.... ASOS is the brainchild of Nick Robertson and the companies co-founder Quentin Griffiths....
11 Pages (2750 words) Essay

Analysis of IBM Corporation

The challenges of the company are based on high quality of products and services.... Opportunities of IBM Corporation are local area networks, the internet and training of the staff.... Among the weaknesses are high competition and rapidly changing technology market (IBM boosts sales productivity, n.... IMB, in contrast to Dell Corporation, tries to maintain high standards of service proposing and selling (the most important) to its customers high quality products....
4 Pages (1000 words) Essay

Management Services: the Acts of Retailing and Channeling

The company takes advantage of travel and the high street environment in all the retail business practices.... According to Bhatia, (2008), retail refers to the process of selling goods and providing services from a single premise directly to consumers.... Typical channel marketing methods used include direct selling or selling through a reseller....
20 Pages (5000 words) Essay

Internet Strategy

This company thrives on internet marketing because its target consumers are also huge fans of... This is where multichannel marketing comes in; as the name implies, it is the use of several channels to reach the consumer, through advertising and even selling the product.... The amount of information and resources that firms can access through the internet has revolutionized the sector.... The firms can now reach the consumers… thout much hustle because most of them use the internet to interact and search for channels, companies or products and services that can help satisfy their needs....
5 Pages (1250 words) Essay

Marketing as a Livelihood of Any Business

You should have a unique selling proposition, unique features and benefits and a marketing message with a great image.... So as to get money, you need… It is therefore almost mandatory to make the customers know about you product and that's where marketing comes in.... it is never enough to just produce any service or product, you must market it in order to get returns.... In launching of a new product there a number of things that is vital to start with....
8 Pages (2000 words) Assignment

The main ways to promote

Hence, it is highly necessary to disseminate the product to the largest segment; if a business intends to attract large numbers of customers.... However good the product, it is highly unlikely to sell itself, which is why a good promotion becomes necessary; to ensure a company markets its products efficiently to its customers.... Effective ways to promote a product successfully in a competitive market include the following: Media promotions may involve using radio, television, newspapers, magazines, posters and billboards, or handing out leaflets in the street or homes....
4 Pages (1000 words) Term Paper

Design for a Sustainable High Street

From the paper "Design for a Sustainable high street" it is clear that the automated systems will help to eliminate the long queues at the payment section while at the same time reducing cases of theft and shrinkage and allowing the retailer to remotely control the sales and inventory at the facility.... hellip; Generally, despite some of the emerging challenges to the high street retail market such as the growing adoption of e-commerce, there are a number of factors that are likely to impact the success, strengths, limitations, opportunities and threats to sustainable high street retail in the near future....
10 Pages (2500 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us