StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Magazine ad analysis - Essay Example

Cite this document
Summary
English 25 October 2012 Aesthetic Beauty and the Enticing Appeal of Arby’s Roastburger Advertisement Designing of advertisements can be a highly challenging task as it calls for a lot of creativity and a keen sense of aesthetics…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER95.9% of users find it useful
Magazine ad analysis
Read Text Preview

Extract of sample "Magazine ad analysis"

Download file to see previous pages

Thus, designers pay meticulous attention to every minute detail of an image that the ad portrays, in order to ensure that it stays engraved in the viewers’ memory. The ad of Arby’s Burgers, appearing in the Sports Illustrated Swimsuit Issue, which is appended as Annexure-I, is a relevant example that illustrates how creativity, aesthetics, color schemes, contextual nuances, enticing textual messages etc can be deftly aligned to enhance the appeal of an advertisement. This ad announces Arby’s plan to launch an “exciting” range of “new menu items” in the next March (Rovell).

It functions on different levels to pique the interest of its audience and entice them into buying this product. The ad’s primary objective is to provide the intended audience with clear and specific information about the Roastburger, which is part of their new menu being launched. On the one hand, it conveys to them through textual messages that the burger is “exciting,” “done better,” “mouthwatering” and it will make them “drool” (Rovell). These are the most apt descriptions for the consumers to understand that Arby’s is offering a highly palatable food item.

On the other hand, it uses the image also to give the consumers a vivid idea of the contents of the burger, by clearly showing green leaves, onion strings, big chunks of roasted meat, slices of tomato and cheese. Thus, the ad effectively integrates visual and textual communication methods to describe the product. In order for an ad to be effective, it should be able to sell the product or make the viewers buy the product. Arby’s ad uses various strategies to attain this objective. The crossed hands over the burger connotes to a woman covering her breasts.

Thus, the ad is a definite eye catcher and has an instant appeal. The most primal sense that woman’s breast evokes in humans is hunger as breast milk is their first food. Thus, the ad has high contextual relevance and the audience can easily relate it with the product. Similarly, the textual messages in the ad directly link to the food item’s taste and, therefore, it will remain on the consumers’ subconscious mind long after they have viewed it. The words used in the textual message are highly alluring and the burger’s image also is indicative of its taste.

Thus, through the manner in which it combines the immense possibilities of written and visual communication, the ad will definitely be able to lure its audience into buying the product. The ad relies heavily on the dexterous juxtaposition of color schemes to attain aesthetic beauty and create an impact on the audience. The background has a very light tone at the bottom and as it scales to the top, the hue is rendered darker because otherwise it would overemphasize the brown-yellow buns. Similarly, the color of the buns compliments the skin of the arms and thus makes the connotation to human breast conceivable.

Further, by using darker hue around the thumb, the ad suggests depressions on the bun’s surface, to accentuate the softness of the bun. The burger’s filling begins with green and immediately contrasts with deep red, which gives it a catchy outlook. The color scheme then shifts to a brown tone of the roasted meat and softens out to the yellow of the cheese, which blends well with the color of the human hand and the bread. The deftness of the color scheme becomes evident even from such minute detail as the model’

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Magazine ad analysis Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from https://studentshare.org/english/1459261-magazine-ad-analysis
(Magazine Ad Analysis Essay Example | Topics and Well Written Essays - 1000 Words)
https://studentshare.org/english/1459261-magazine-ad-analysis.
“Magazine Ad Analysis Essay Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/english/1459261-magazine-ad-analysis.
  • Cited: 0 times

CHECK THESE SAMPLES OF Magazine ad analysis

Cosmopolitan magazine sells sex to its audience

analysis of Ideologies, Cultural Stories/Values 6 VII.... hellip; Cosmopolitan Magazine The artifact of choice for this analysis and evaluation is Cosmopolitan Magazine and its upcoming November 2012 issue in particular.... These are on top of the online versions to be had via the web browsers, which include the preview version on which this analysis is largely based (Hearst Communications).... An analysis reveals that general circulation is about 3 million, with an audience base that extends to 64 countries, corresponding to the 64 international versions that are made available to different audiences by nationality on a monthly basis....
4 Pages (1000 words) Essay

Western Magazines and Japanese Magazines

An analysis of foreign women's fashion magazines in China: A Comparative Study of how Chinese People Appreciate Western Magazines and Japanese Magazines.... Using a multivariate analysis approach, the study found that functional, emotional and social values were linked in a positive way to foreign goods.... This chapter is therefore divided into five main parts: consumer culture in China; magazine readership in China with an emphasis on how Chinese women are reading/using and engaging with magazines; differences in readership along demographic lines; contents of magazines; and the relationship between magazines and consumption....
15 Pages (3750 words) Literature review

Magazine ad analysis 1-1.5 page

Her lips are slightly parted and her eyes are clearly magazine ad analysis The magazine ad for Garnier Nutritioniste Ultra-Lift Deep Wrinkle Treatment is targeted toward older women who are just beginning to show the signs of aging.... The magazine ad for Garnier Nutritioniste Ultra-Lift Deep Wrinkle Treatment is targeted toward older women who are just beginning to show the signs of aging.... This is made clear both because of the use of a female face to help sell the product as well as in the social… On one half of the ad is a picture of Sarah Jessica Parker with her hair pulled back in a white headband and looking straight out at the audience....
2 Pages (500 words) Essay

Propper Aim of Advertisement

This paper presents a content analysis of minority and mainstream magazines.... Indeed, we have minority-targeted magazine like the Black Enterprise magazine and mainstream-targeted magazines like BusinessWeek magazine.... In doing so, the paper will explain how advertisement in minority-targeted magazines and mainstream-targeted magazine by establishing the similarities and differences there in.... A mainstream-targeted magazine refers to a magazine with a huge readership and demographic categories while minority-targeted magazine relates to a magazine with limited readership and few demographic categories....
7 Pages (1750 words) Essay

Marketing Communications: Analysis of Two Cigarette Ads

The aim of semiotic analysis is to analyze the advertisements on the basis of their credibility in terms of graphics and illustrations.... Nowadays the system of advertisement has expanded to heights as it is adopted by almost every business in the world ranging from the very short businesses to the very large businesses  This assignment further provides with ethical dimensions relating to both the ads and would put forward a rational view as to which ad is unethical and which one is not....
16 Pages (4000 words) Assignment

General Information about Vibe Magazine

This case study "General Information about Vibe magazine" presents an entertainment magazine that was started in the early 90s (1993) by a businessman, Quincy Jones in conjunction with Time, Inc.... The magazine was launched when the internet was still very young.... The magazine has a circulation of 301,408.... The magazine features R&B and Rap music news and celebrity as well as other news in the entertainment industry such as actors, movie directors, etc....
10 Pages (2500 words) Case Study

Niche Target Magazines

This is the class that purchases this magazine as they look for grooming tips.... mong the Calvin Klein jeans adverts in this magazine, five of the eight advertisements have male models while the remaining three are standalone product illustrations with no models adorning them.... The general trend in this magazine is that advertising for the masculine segment is generally directed to both the upper-middle and upper-class segment.... ince it began its circulation in November 1995, Fast Company, founded by Alan Webber and Mortimer Zuckerman, has grown over the years to become a full-color business magazine....
5 Pages (1250 words) Report

How Magazine Changes the Way Female Shape Their Self-Identity

Further, by using content analysis, we can evaluate the key trends of fashion, sociology, contemporary beliefs of women, women identity and by evaluating the various types of articles published in the Cosmopolitan magazine of Australia which has provided in-depth information to know how articles appearing in the magazines change the way female shape their self-identity.... The paper "How magazine Changes the Way Female Shape Their Self-Identity" states women magazines never present structural inequalities which ladies witness in their day to day life....
13 Pages (3250 words) Literature review
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us