StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Google or Yahoo - Better Service and Storage Space of Webmail Service - Essay Example

Cite this document
Summary
The paper "Google or Yahoo - Better Service and Storage Space of Webmail Service" discusses that after conducting an extensive study of the prevailing market share, features and services of Yahoo and Google, it can be concluded that Google gains a competitive advantage over Yahoo…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER98.4% of users find it useful
Google or Yahoo - Better Service and Storage Space of Webmail Service
Read Text Preview

Extract of sample "Google or Yahoo - Better Service and Storage Space of Webmail Service"

? Google or Yahoo? Google or Yahoo Introduction The continuing expansion and progression of technology has broken all geographical barriers and has created the concept of global brands. The excessive supply of products and services has made global markets more competitive than ever since no organization can afford to have any compromises in their products and services. Any decreasing quality can result in brand shifts and loss of market shares. Google and Yahoo are two such global companies that are considered to be market giants in the field of web services like search engines, web email etc. According to Olsen (2005); global online search advertising business amounted to an approximate value of $8 billion in 2005 that was expected to hit $22 billion last year. Both the companies compete for the same web visitors and potential advertising clients to generate revenues. However, Google has been able to sustain a stronger position and retain greater number of web visitors due to the adoption of innovative strategies and effective decision making, as compared to Yahoo. This paper shall highlight some of the factors that have enabled Google to gain competitive advantage over his competitor, Yahoo. 2. Google or Yahoo? 2.1 Degree of Diversification According to official information from Yahoo! Media Relations (2005) and Google (n.d.), Yahoo was launched in 1994 and Google came two years later in 1996, respectively. Yahoo has always followed the approach of providing their clients with a diverse range of services and data. The strategy of over-diversification has even greatly harmed the services of Yahoo. Ong (2011) agreed with this factor by stating that the Yahoo! portal portrays an amalgamated look of online media services, web directory and search engine. In the beginning, the abundant supply of information, images and links was still being perfected by Yahoo when Google launched their search engine with simple features and layout. At the time of the launch of Google, Yahoo was relying on another company’s search technology and had not focused on the development of their search engine. The reason for this incapability was that they had diverted their attention to a wide range of services, whereas Google developed a consistent vision of developing the fastest and most efficient search engine. The following figure proves the above stated argument: Figure 1: Over-diversified features of Yahoo versus simple and focused features of Google (Ong, 2011) The lack of a consistent vision of Yahoo prevails even in the present times. Ray (2010) shared useful information regarding their frequent changes in the mission statement on their official website; the definition of their service has been changed into various things like internet navigational service, online media company etc in the past few years. The achievement of Google’s foremost business goal of maintaining the best search engine has been enough to steal the web visitors of Yahoo. Google’s simplicity and focused vision wins them the edge over the over-diversified aims of Yahoo. Google launched other web services like Gmail, Google Maps, Google Earth etc after they had perfected their core competency of search engine service. 2.2 Better Service and Storage Space of Webmail Service Google launched their webmail service in 2004 when they announced the Gmail service. At that time, Yahoo and other companies were already providing webmail services that offered free limited data storage of about 10MB; any greater amount of storage was charged. Google electrified the market with their first mover’s advantage of offering 1GB storage space. Along with the credit of first mover’s advantage, Biggs (2007) stated that Gmail is considered to be much faster than Yahoo mail. Yahoo has imitated the strategy of offering greater data storage to their clients but has failed to earn back the web users who migrated to Gmail. The following table highlights some valuable facts regarding the dominance of Gmail over Yahoo mail: Table 1: Comparison of features of Gmail and Yahoo Mail (Biggs, 2007) It can be seen from the above table that Gmail has accumulated twice the number of web users in the past 7 years due to their commendable search functions and speed. Currently, Yahoo mail offers 1GB of data storage that is still far lesser than what Gmail offers to their users. However, Yahoo continues to try to match the success of Gmail by changing their layouts, features and offering faster speed; Yahoo mail launched a new look of their webmail service in the current year that offers many new features and options as compared to their earlier versions. 2.3 Revenue Generation and Advertising Strategies Advertising is a major source of revenue for the search engines in the current times since it is vital for all businesses to have a strong web presence. Both, Google and Yahoo offer advertising services with the names Google Adwords and Yahoo Search Marketing, respectively. Advertising is counted among the major sources of revenue for search engines. According to Baker (2006), Google’s revenues amounted to $2.69 billion for the third quarter of 2006 while Yahoo’s revenues amounted to only $1.58 billion for the same time period. Google’s figures were said to be a 70% increase from the revenues in the third quarter of 2005 and Yahoo’s figures were said to be an only 19% increase. These figures highlight the level of recognition and acceptance that is possessed by Google as compared to Yahoo. Google Adwords has numerous features and options that gain the edge over Yahoo Search Marketing. Campbell (2005) stated that Google Adwords’ feature of customizing the marketing strategies with respect to specific regions is remarkable; Google Adwords offers customizability in a wider range of countries while Yahoo’s similar feature is limited to only 20 countries. Campbell (2005) also provided the information that some prominent countries like Russia, India and South Korea are also missing from the list in Yahoo Search Marketing. Strouchliak (2009) stated that Google offers extremely targeted marketing since the campaigns can be narrowed down to specific cities and zip codes. Traffic reporting is much simpler and efficient in Google Adwords since it provides the feature of customizing the reports and attaining any required information in a structured format. Campbell (2005) stated that Yahoo Search Marketing provides information but it is not as structured as the service by their competitor. Perrin (2011) provided figures for July 2011; Google Adwords occupies a 65.1 % share of the search engine market share whereas Yahoo occupies a 16.1 % share. The following figure highlights similar information: Figure 2: Pie chart to highlight the US search engine market share for July 2011 (Perrin, 2011) It is due to this reason that Google provides its user a greater coverage of web users around the world. Strouchliak (2009) also stated that Yahoo’s content network i.e. matching the content of the webpage with the relevance of the ad campaign is very poor; sometimes the ads are off track from the contents to such a great extent that it simply seems to be an endeavor to gain more revenue. On the other hand, Google offers effective content network which helps the companies to target the desired market segment and get maximum returns on their advertising investments. Google Adwords also offers the feature of blocking the websites on which the advertising campaigns are not desired to be shown. 3. Conclusion After conducting an extensive study of the prevailing market share, features and services of Yahoo and Google, it can be concluded that Google gains a competitive advantage over Yahoo. Google has been able to increase their products and services over an elongated period of time by perfecting each one of them before stepping into newer domains. On the contrary, over diversified efforts and lack of a consistent vision has caused Yahoo’s efforts to be diverted in a wide range of services. Gmail offers greater storage and speed performance as compared to Yahoo mail. Google Adwords is based on more reliable and rewarding marketing strategies that help their clients to gain greater return on their investments. Greater coverage of Google helps their clients to cover a greater segment of web users. References Baker, L. (2006), Google vs. Yahoo: Earnings Reports Comparison, Search Engine Journal, Retrieved from http://www.searchenginejournal.com/google-vs-yahoo-earnings- reports-comparison/3923/ Biggs, J. (2007), A Comparison of Live Hotmail, Gmail and Yahoo Mail, AOL Tech, Retrieved from http://techcrunch.com/2007/02/08/a-comparison-of-live-hotmail-gmail-and-yahoo- mail/ Campbell, S. (2005), Yahoo SM vs. Google AdWords, Search Engine Guide, Retrieved from http://www.searchengineguide.com/shawn-campbell/yahoo-sm-vs-google-adwords.php Google (n.d.), Google History, Retrieved from http://www.google.com/intl/en/about/corporate/company/history.html Olsen, S. (2005), Google vs. Yahoo: Clash of cultures, CNet News, Retrieved from http://news.cnet.com/Google-vs.-Yahoo-Clash-of-cultures---page-2/2100-1024_3- 5752928-2.html?tag=mncol Ong, Y. (2011), Yahoo! vs Google Case Study, Retrieved from http://www.entrepreneur- inspiration.com/2011/09/06/yahoo-vs-google-case-study/# Perrin, J. (2011), Search Engine Market Share Statistics – August 11, Koozai, Retrieved from http://www.koozai.com/blog/search-marketing/search-engine-market-share-statistics- %E2%80%93-august-11-715/ Ray, J. M. (2010, February 28), Yahoo! No mission, no vision!, Retrieved from http://www.paperblog.fr/2883514/yahoo-no-mission-no-vision/ Strouchliak, I. (2009), Google AdWords and Yahoo Search Marketing Guide, SEO Chat, Retrieved from http://www.seochat.com/c/a/Website-Promotion-Help/Google-AdWords- and-Yahoo-Search-Marketing-Guide/1/ Yahoo! Media Relations, (2005), The History of Yahoo! - How It All Started..., Retrieved from http://docs.yahoo.com/info/misc/history.html Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Google or Yahoo Essay Example | Topics and Well Written Essays - 1250 words”, n.d.)
Google or Yahoo Essay Example | Topics and Well Written Essays - 1250 words. Retrieved from https://studentshare.org/marketing/1431490-google-or-yahoo
(Google or Yahoo Essay Example | Topics and Well Written Essays - 1250 Words)
Google or Yahoo Essay Example | Topics and Well Written Essays - 1250 Words. https://studentshare.org/marketing/1431490-google-or-yahoo.
“Google or Yahoo Essay Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.org/marketing/1431490-google-or-yahoo.
  • Cited: 0 times

CHECK THESE SAMPLES OF Google or Yahoo - Better Service and Storage Space of Webmail Service

Major Issues of Yahoo Inc

To improve the service range to motivate users to utilize extra time at the site, Yahoo launched an online e-mail service called four one one (411).... The deal that existed between the two firms was broken when the invention took place-precipitating the creation of 2GB storage accounts, the opposite of Google's 1GB.... The paper "Major Issues of yahoo Inc" highlights that a swift agreement between yahoo and Microsoft is needed, on detailed transition and implementation plan....
8 Pages (2000 words) Case Study

Google And Yahoo Case

She is trying to build better rapport and interactions between employees and have already initiated the process to establish culture change.... On the other hand, the case study will also analyse certain issues which may help yahoo to regain its original position in the domain of technology.... A detailed analysis will be drawn to determine the organizational culture and approaches to management and leadership in Google and yahoo.... This culture is already established in Google and yahoo!...
25 Pages (6250 words) Assignment

Operations Management - AltaVista vs Ask Jeeves

The operations system of an organization is the part that produces the organization's products - in the case of manufacturing organizations and that polishes the service operations making them more user-friendly - in the case of service-oriented organizations.... while in others, the 'product' is a service like health care, insurance, telephone services, internet searches, tourist services, etc.... perations management can therefore be defined as1 'the design, operation and improvement of the internal and external systems, resources and technologies that create and deliver the firm's primary product and service combinations'Problem Statement In this study we'll be trying to study the operational strategies of AltaVista and Ask Jeeves....
11 Pages (2750 words) Assignment

Resources and Competitive Capabilities Analysis of Google Inc

The company's business strategy is aimed at promoting a major shift in the processing, storage, and transfer of information i.... They hypothesized a search engine that could effectively analyze the relationships between websites and produce better results than the available techniques.... This technology worked better than others that were available at the time.... From the paper "Resources and Competitive Capabilities Analysis of google Inc" it is clear that the company is expanding its services and respective features so as to make them superior....
34 Pages (8500 words) Essay

Factors Enabling Google to Gain a Competitive Advantage over Yahoo

google or yahoo?... However, Yahoo continues to try to match the success of Gmail by changing their layouts, features and offering faster speed; Yahoo mail launched a new look of their webmail service in the current year that offers many new features and options as compared to their earlier versions.... Currently, Yahoo mail offers 1GB of data storage that is still far lesser than what Gmail offers to its users.... This paper "Factors Enabling Google to Gain a Competitive Advantage over yahoo" highlights Google increased their services by perfecting each one before stepping into newer domains....
5 Pages (1250 words) Essay

Current and Future Trends of Cloud Computing

In the case of an unplanned service outage, cloud computing ensures reliable delivery of core business applications that eliminates the need for off-site storage.... loud computing will derive many valuable benefits for 'Business Cloud', as they are discussed as (Wilshusen, 2011): The first factor is justifiable, as there is no requirement of managing or maintaining software, hardware, and infrastructure associated with network area storage (NAS) because the cloud is taking care of the application as a whole....
10 Pages (2500 words) Essay

Strategic Management Practices of Yahoo

The paper 'Strategic Management Practices of yahoo" is a good example of a management case study.... yahoo is a multinational internet Corporation Company whose headquarter is based in Sunnyvale, California estate in America, (Perez 2013).... The company is popular because of the services it renders, including yahoo search engine and web portal.... The paper 'Strategic Management Practices of yahoo" is a good example of a management case study....
32 Pages (8000 words) Case Study

Cloud Computing and Three Service Types

A cloud is a pool or group of computing resources, which include networks, servers, and storage resources (Furht & Escalante, 2010, p.... The paper "Cloud Computing and Three service Types" explains highlights how the company can feasibly make use the cloud services, and outlines the potential benefits and dangers of using cloud services as well as the role explains the benefits and issues of open source licenses.... This report is intended for the board of Business and explains the concept and service models of cloud computing, highlights how the company can feasibly make use of the cloud services and outlines the potential benefits and dangers of using cloud services as well as the role explain the benefits and issues of open source licenses....
14 Pages (3500 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us