StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Analyse the business situation facing KuIuIa.com from a marketing point of view - Essay Example

Cite this document
Summary
Kululu.com has creatively exploited segmented market strategy and targeted market that were hitherto either not using airline or were less frequent fliers. Its low cost was comparable to bus and train ticket and therefore was able to attract new segment and establish a niche position in the domestic market…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER96.1% of users find it useful
Analyse the business situation facing KuIuIa.com from a marketing point of view
Read Text Preview

Extract of sample "Analyse the business situation facing KuIuIa.com from a marketing point of view"

Download file to see previous pages

Its advertising campaigns were designed to influence human psychology and impacts of its visual and textual content is linked to human behaviour. Thus, its advertisement that makes common man, a super hero was hugely appealing for local population. Though it has networked with car rental firms, it needs to create wider linkages with other facilities to ensure customers convenience. Kululu.com faces serious threat from new competitors, especially from SAA or South African Airways which has largest market share.

As such, Kululu.com must adopt flexible strategies to meet new challenges and exploit internal capabilities vis-a-vis customer relationship, sustainable business practices, diversification, acquisition, new product development and its linkages with its parent companies to gain competitive advantage. Ansoff’s matric promotes four growth strategies for gaining competitive advantage: market penetration; market development; diversification; and new product development. It should therefore analyse different strategies of growth (Solomon et al., 2012). Both Comair and British Airways have huge credibility across the globe.

With increasing competition, it must evolve new products and services and develop strategic business linkages with its parents’ company so that they can share database of customers with ease. Recommendations It should further enhance its customer services and develop an organizational culture that empowers employees. By increasing the number of customer service agents it would be able to provide passengers with improved personal service and emotional support and security at the time of crisis.

It should increase frequency of destination-to-destination flights to maintain its popularity. Specialized short haul flights. • It should increase frequency of destination-to-destination flights to maintain its popularity. Specialized short haul flights are increasingly being preferred by people who are frequent fliers. With its low cost strategy, it would attract more small and medium business class. • As a growth strategy, leveraging partnership across different fields that may complement its wider business objectives is hugely critical issue that needs to be incorporated within its business strategy.

Thus, it should forge alliances with hotels, resorts, tour operators and event managers so that it can constantly provide its customers with new ways to benefit and enjoy unique experience. Offering integrated packages would attract more families for vacations and encourage small and medium businesses to take its employees for work-cum relaxation programs. • It should promote sustainable business practice and introduce attractive offers to its customers which would be able to give them a chance to travel in BA and Comair flights.

It could be in terms of number of flights or frequency of fliers to particular destination which would make customers eligible for bonus points that could earn them discount tickets in BA and Comair. This would significantly increase customer database and help it to maintain its competitive advantage.

...Download file to see next pages Read More
Tags
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Analyse the business situation facing KuIuIa.com from a marketing Essay”, n.d.)
Analyse the business situation facing KuIuIa.com from a marketing Essay. Retrieved from https://studentshare.org/marketing/1478610-analyse-the-business-situation-facing-kuiuiacom-from-a-marketing-point-of-view
(Analyse the Business Situation Facing KuIuIa.Com from a Marketing Essay)
Analyse the Business Situation Facing KuIuIa.Com from a Marketing Essay. https://studentshare.org/marketing/1478610-analyse-the-business-situation-facing-kuiuiacom-from-a-marketing-point-of-view.
“Analyse the Business Situation Facing KuIuIa.Com from a Marketing Essay”, n.d. https://studentshare.org/marketing/1478610-analyse-the-business-situation-facing-kuiuiacom-from-a-marketing-point-of-view.
  • Cited: 0 times

CHECK THESE SAMPLES OF Analyse the business situation facing KuIuIa.com from a marketing point of view

Internal and External Analysis of Pizza Restaurant

42) emphasized that a statement of an organization's purpose- a mission statement- must be able to define the business in terms of satisfying basic customer needs.... 6) stressed, marketing deals with customers more than any other business function, and therefore building customer relationships based on customer value and satisfaction is at the very heart of modern marketing.... This paper presents a brief report based on the marketing analysis of the Pizza Restaurant, to be located in Riyadh, Saudi Arabia....
6 Pages (1500 words) Essay

Situation Analysis and Marketing Objectives

This assignment "Situation Analysis and marketing Objectives" shows that marketing analysis is crucial in company valuation processes and provides a ground for new strategies implementation.... The company's recent developments are aimed at establishing the best marketing objectives, and it is crucial to find out which are in practice for the needed sustainability.... The following is a situation and marketing objectives report aimed at establishing the marketing analysis for iPhone products....
6 Pages (1500 words) Assignment

BMW Marketing Analysis

10 Pages (2500 words) Essay

Marketing Plan-Situation Analysis

The marketing strategy is to host events and programs which would support the cultural awareness of bike riding.... The market has great potential for growth as evident from the popularity of the events like Cyclocross, which have gained attention of whole world; the popularity of Cyclocross has increased to an extent where women and juniors are also participating in such events (Spence, 2010).... The increase in shifting trend from cars to bicycles is a golden opportunity for the biking industry to reach their target audience....
3 Pages (750 words) Essay

What Will Make Kraft Foods the Company Highly Successful in Terms of Profitability and Brand Equity

MARKETING PLAN Global business situation and Opportunity Analysis Your name ………………………….... This paper presents a brief analysis of global business opportunity and business situation of Kraft Foods in relation to its prospect to launch a new brand in prevailing market, India.... This paper analyzes global business situation and opportunities for Kraft Foods Group Inc in relation to its business prospect to launch one of its most reputable brands, namely Philadelphia to one of its existing markets, India....
6 Pages (1500 words) Essay

Marketing Simulation Analysis Paper

Marketing Simulation Analysis Paper Name: Instructor: Task: Date: During the first the quarter, we selected the business name Espresso Night.... The marketing division chaired by the chief marketing officer (CMO) and two other supporting stuff members.... The company is located in a 5 mile radius away from the New York University (NYU) and just near a subway station in the New York City (NYC).... Iced coffee, offered from quarter one to quarter four, and hot tea introduced in quarter four increased profit....
3 Pages (750 words) Essay

The Role of E-Services Solution Group and Its Own Survival

ll these changes are evaluated through the business Scorecard analysis.... y first impression at the outset of ESS (E-Services… Solution)group is to point out that this venture may be a successful at the outset given the period 1999 until 2000 but it has all the ingredients of becoming a victim of its own success and potentially damaging the work culture of HP with the so called aim of “infecting” entire spirit.... y first impression at the outset of ESS (E-Services Solution)group is to point out that this venture may be a successful at the outset given the period 1999 until 2000 but it has all the ingredients of becoming a victim of its own success and potentially damaging the work culture of HP with the so called aim of “infecting” the entire spirit....
16 Pages (4000 words) Essay

The Success of a Business

This report aims clearly to define this problem or situation for the business and keenly analyze the situation to compare the implication from planning and organizing perspective.... A fall or reduction in exchange rate in a country is mostly referred to as depreciation or devaluation depending on the kind of exchange rate system adopted by the country in which the business is established (Cadle & Eva, 2014).... This has come with a lot of implication on the price of production in Australia branch and thus the ability of the company to compete with emerging-market producers from Australia production facilities....
5 Pages (1250 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us