StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Organisation Promotion Plan - Essay Example

Cite this document
Summary
The following analysis will seek to provide the reader with something of a promotional plan with regards to the way in which motivational DVDs and online videos regarding conflict resolution can be provided to the end consumer. Firstly, before delving into the ways in which the sales strategy, advertising strategy, time frames and risk, and/or other factors can impact upon this promotional plan, it must be understood that the end clients are most likely to be firms of various sizes; seeking to learn applicable means that they can engage in effective conflict management as a function of evoking further utility and profitability from their respective stakeholders…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER98% of users find it useful
Organisation Promotion Plan
Read Text Preview

Extract of sample "Organisation Promotion Plan"

Download file to see previous pages

Firstly, with regards to where and how the product should be advertised, it is this analysts understanding that trade journals and relevant publications would be an effective mechanism for attracting the attention of potential clients (McGann et al., 2013). Whereas it might be understood that advertising in the likes of The Economist could be effective, the truth of the matter is that this is far too expensive and would require a very large amount of money to engage effectively; therefore making other smaller and more specific publications within the specific trades that might be targeted much more effective.

The sales strategy itself will be highly concentric upon delineating an effective message to the consumer. As might be expected, the message that will be immediately trade is with regards to the ultimate loss of utility and profitability that can be realized as a result of conflicts among stakeholders. With regards to the means through which this will be represented, graphical representations will need to be created that promote both an understanding of the emotional aspects of conflict as well as the direct correlation between this negative externality and the overall profit margin that a company might enjoy (Shrestha, 2012).

In such a way, the ultimate message that the sales strategy will seek to engage will be somewhat synonymous with the advertising strategy. By seeking to evoke an emotional in this will response within the part of the stakeholder towards the need to mitigate and reduce conflict management, the end consumer will be fully cognizant of the fact that immediate action needed to be taken and the product/service integrated with in order to reduce the ultimate threat that this poses (Goldsmith & Amir, 2010).

Similarly, with regards to the time frames and ultimate risk that this particular strategy entails, it must be understood that no particular promotion plan can realize success in a rapid period of time. Rather, a level of patience and expectation of the amount of time that it can take before this particular approach begins to return a profit must be engaged upon all stakeholders within the firm in question (Ailawadi et al., 2006). One of the necessary risks that exist with respect to the means by which the product to be integrated is of course the overall activity that the economy may take between now and the time in which the product is fully represented the consumer.

Naturally, if the economy begins to worsen, services such as conflict management solutions, will necessarily not be as attractive or deemed as useful to a mere form of survival. Finally, with respect to why the consumer should buy this particular service as compared to the litany of others that are on the market, a sustained level of discussion should be provided with regards to the promotional and advertising material with respect to the ultimate level of experience and expertise that this particu

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Organisation Promotion Plan Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from https://studentshare.org/marketing/1488837-organisation-promotion-plan
(Organisation Promotion Plan Essay Example | Topics and Well Written Essays - 750 Words)
https://studentshare.org/marketing/1488837-organisation-promotion-plan.
“Organisation Promotion Plan Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/marketing/1488837-organisation-promotion-plan.
  • Cited: 0 times

CHECK THESE SAMPLES OF Organisation Promotion Plan

Marketing Communication Plan for Green and Black Organic

Green and Black Organic has asked the A team agency to come up with a Marketing Communication plan to help it to not only sustain its market share but also work to increase it.... The marketing plan will aim to create increased awareness about the brand so that consumers do not mind paying the extra pound.... The A team agency has been provided with a budget of 750,000 pounds to develop a marketing plan for Green and Black Organic.... This paper will focus on marketing communication strategies, objectives and finally the plan proposed for Green and Black organic chocolate that aims to convert dark into rainbow....
18 Pages (4500 words) Essay

The Mission Statement of the National Trust Charity

Marketing plan 12 4.... Using a current marketing text book, outline (you may use a diagram) what a marketing plan is comprised of, and why it is useful for all companies to use marketing plans.... The last bit of the report will incorporate the elements of a market plan and their importance in any organization before a comprehensive conclusion.... promotion Activities 7 2.... Sales promotion 8 2.... Here, the report will consider the purpose of the charity, target audiences, promotion activities and place....
11 Pages (2750 words) Assignment

The Marketing Communications Mix

The Marketing Communications Mix is the specific mix of advertising, personal selling, sales promotion, public relations a company uses to pursue its advertising and marketing objectives.... hellip; This communication mix include advertising, personal selling, sales promotion as well as public relations.... his case study is about the Virginia Tourism Corporation which is considered as a creative and dynamic organisation taking the advantage of historical relevance and beauty of the Virginia state....
11 Pages (2750 words) Case Study

Price and promoting Starbucks

it was revealed that “paying premium prices stimulates production of high quality coffee; allows farmers to increase income and reinvest in their farms and plan for the future; promotes steady and Price and Promotions: Starbucks Price Starbucks has positioned pricing its products at the high price – high quality grid.... it was revealed that “paying premium prices stimulates production of high quality coffee; allows farmers to increase income and reinvest in their farms and plan for the future; promotes steady and sustainable growth in a market with price fluctuations; and upholds Starbucks commitment to purchase high-quality product in a socially responsible manner” (9)....
2 Pages (500 words) Essay

Advertising and Promotion in Business

Marketing Promotion processes work with all different processes of Marketing, Sales and Offer, Brand Management, Market Research and Advertising Management to plan marketing advancements and advertising, to focus exchange show interest and vicinity, to help item presentations, and so forth.... Marketing Communications & promotion processes bargain with general communication to customers and markets.... arketing promotion then again is the improvement of particular advancements to offer items, hold customers, and get new customers....
12 Pages (3000 words) Essay

CQ Rescue Organizations Campaign

This paper "CQ Rescue Organization's Campaign" investigates the plan which aims to highlight the detailed features of the CQ Rescue organization's campaign regarding promotion of the activities of CQ Rescue in saving the precious lives of humans.... This plan also contains a detail of the expected budget; the expenses shown in the budget are further split into two months i.... To gain an idea of the success of the organization's developed plan, certain vital parameters are selected to measure the success or failure effectively....
10 Pages (2500 words) Assignment

The Scope of Marketing Communications

The process of advertising and promotion along with their regulatory bodies has also been discussed in this paper.... Moreover, current trends in… tising and promotion along with the impact of Information and Communication technology in marketing communication and its importance has also been discussed in this paper.... Finally it explains creative ways that organisations use to connect with their customers and examines how Effective communication plays a vital role in advertising and promotion because it provides ways to convey message to the target audience....
6 Pages (1500 words) Assignment

Marketing Plans for a Manufacturer of Home Computer and a Supplier of Major Computer System

In order to gain the most from marketing, plan strategies must be incorporated to focus on the target customer base.... The marketing plan must devise a target market based on several demographic factors like age, sex, income groups, educational and professional levels for different demographic patterns have different tastes and preferences.... Further, the special budget allocation must be done to make the marketing plan a successful event on rightly promoting the product to its target market....
8 Pages (2000 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us