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Principles of Marketing for Business - the Manchester United Brand Identity - Case Study Example

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The paper "Principles of Marketing for Business - the Manchester United Brand Identity" is a perfect example of a marketing case study. Organisational branding and marketing has evolved and emerged as a common management principle over the last decade. In this regard, organisations, across all industries, both good and services industries seek to establish a unique and innovative brand as the key tool and driving factor in their marketing strategies…
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Principles of Marketing for Business - the Manchester United Brand Identity

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