StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Marketing research leads to analysis paralysis - Essay Example

Cite this document
Summary
In order to formulate proper strategies for a particular market, prior research is necessary. It is not possible to use same marketing strategies everywhere even for the same product. The buying habits of the consumers…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER97.7% of users find it useful
Marketing research leads to analysis paralysis
Read Text Preview

Extract of sample "Marketing research leads to analysis paralysis"

Download file to see previous pages

For example, Benz cars are one of the costly vehicles in the world. So it can be successfully implemented in developed or developing countries whereas it might not be an ideal choice for the people of underdeveloped countries. Consider Benz is trying to introduce their expensive vehicles in Indian market. In India, different geographical regions have different type of economies and Benz need to account for these geographical economical and cultural differences before formulating their marketing strategies.

Sachin Tendulkar might be a better brand ambassador for Indian conditions whereas he may not be the same in Chinese conditions. Thus marketing is a complicated task which needs lot of researches and analysis for the successful movement of the product in a particular region or market. Millions of dollars spent for the market research and analysis by the marketers which lead towards a situation; analysis paralysis. Primary market research is based on the data collected directly from the market.

It is classified into two categories; qualitative and quantitative based on the characteristics of the data collected. ‘Gathering of descriptive information, usually representing verbal or narrative data through open-ended interviews or focus groups usually come under qualitative data whereas gathering of numerical information that can be analyzed statistically through surveys come under quantitative data’(Small business notes, 2009) Open interviews composed of descriptive questions often used to collect qualitative data.

The probability of answers like ‘Yes’ or ‘No’ would be avoided while formulating questions for collecting qualitative data through interviews. The interviewees would be forced to open their minds and to answer questions with more details if the questions are designed correctly. The greatest benefit of qualitative research is its ability gather data about the common trends, emotional motivators, and general likes and dislikes of the

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing research leads to analysis paralysis Essay”, n.d.)
Marketing research leads to analysis paralysis Essay. Retrieved from https://studentshare.org/miscellaneous/1559566-marketing-research-leads-to-analysis-paralysis
(Marketing Research Leads to Analysis Paralysis Essay)
Marketing Research Leads to Analysis Paralysis Essay. https://studentshare.org/miscellaneous/1559566-marketing-research-leads-to-analysis-paralysis.
“Marketing Research Leads to Analysis Paralysis Essay”, n.d. https://studentshare.org/miscellaneous/1559566-marketing-research-leads-to-analysis-paralysis.
  • Cited: 0 times

CHECK THESE SAMPLES OF Marketing research leads to analysis paralysis

An Effective Marketing Strategy to Market Kashi's New Steam Meals in Singapore

Research rationale The research aims to provide an analysis of the market of Singapore to determine what could be an effective strategy for food brands in the area.... A thorough analysis of the available research on the consumer preferences in Singapore, and the available market opportunities will be conducted.... Further, an analysis of the prospects of organic food industry in a place like... research topic, questions and objectives Marketing a new food product requires a strategy that is in accordance to the consumer taste and acceptance level....
19 Pages (4750 words) Research Paper

Healthcare Marketing Analysis

In the paper “Healthcare Marketing analysis” the author explores the marketing analysis of the healthcare organizations, with a keen interest on the London Medical Diabetic Health Clinic.... The paper will analyze the entire health organization to establish the market analysis strategies employed there....
4 Pages (1000 words) Research Paper

Tesco Marketing Strategic Analysis

The paper "Tesco Marketing Strategic analysis" provides an insight into the supermarket company, Tesco, with emphasis on its external environment analysis and the company's analysis of resources, competence, and culture.... The report below provides an insight into the supermarket company, Tesco, with emphasis on its external environment analysis and the company's analysis of resources, competence, and culture....
10 Pages (2500 words) Research Paper

Factors That Lead to Efficient Export Managing and Marketing Planning

Also, an environmental analysis of the Importer of Artisan cheeses on US Diary market (competitors) will be explored through the available official database from State resources, National Chambers and Foundations as ought to relevant publications.... market would be extremely beneficial because it would point out mistakes and also it would play a critical role while conducting a SWOT analysis of the export of Macedonian cheese into the US market and this SWOT analysis would be conducted keeping the competitors country in mind....
8 Pages (2000 words) Research Proposal

Strategic Market Management

The present paper "Strategic Market Management" discusses whether the influence of market orientation leads to profitability.... As the author puts it, much of the literature reveals that market orientation leads to a higher quality of products which then leads to increased profits.... This conceptualization leads to four distinct strategic types.... However, much before a business starts to gather competitive intelligence it must conduct a SWOT analysis for itself....
9 Pages (2250 words) Research Paper

GlaxoSmithKline: The Shifting from Patented to Generic Drugs

Addison and Lawson through a recent discourse analysis study concerning the strategic development move of generic branding found out that this was necessary and very effective in lowering the associated performance risks as well as in increasing the range of products being traded on.... Being a multinational the company specializes in research, development as well as the marketing of… It invests on vaccines, over-the-counter medicines and such other broad range of health-consumer related products....
8 Pages (2000 words) Research Paper

Walmart's Marketing Strategies

This research is beneficial in the analysis of marketing strategies that Wal-Mart uses to remain atop the retail market as it demonstrated the benefits of marketing strategies in aiding companies reach their objectives.... The main goals of this research are to study and assess the impact of Wal-Mart's marketing strategies on the market shares of the USA as a leading retailer and to investigate the main role marketing strategies play in the enhancement and growth of Wal-Mart and how their strategies have aided them in staying different from its competitors....
13 Pages (3250 words) Research Paper

Impact of Shelf-Positioning On Impulse Buying of Fast Moving Consumer Goods

Another important factor that leads to impulse buying is packaging.... This paper tells that the findings of the research study of Kollat and Willett highlight that 65 percent of buying decisions in supermarkets are made in-stores, 50 percent of these decisions are unplanned and vary based on products and 50.... Breygelmans, Campo & Gijbrechts conducted a research to study the impact of self-positioning on online grocery store choices and they have found that shelf management is an important factor even in the case of online grocery stores....
4 Pages (1000 words) Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us