StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Effectiveness of Visual Communication Methods used in a Publication - Essay Example

Cite this document
Summary
Effectiveness of Visual Communication Methods used in Publication Before I shed light on the Effectiveness of Visual Communication I deem it prerequisite to describe the core objective of communications. The essence of communications is to have your message registered into a reader’s/listener’s brain…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER97.3% of users find it useful
Effectiveness of Visual Communication Methods used in a Publication
Read Text Preview

Extract of sample "Effectiveness of Visual Communication Methods used in a Publication"

Effectiveness of Visual Communication Methods used in Publication Before I shed light on the Effectiveness of Visual Communication I deem it prerequisite to describe the core objective of communications. The essence of communications is to have your message registered into a reader’s/listener’s brain. In this context, I have studied 7 communication principles (7C’s) of effective communications – i.e. Completeness, Conciseness, Consideration, Concreteness, Clarity, Courtesy and Correctness.

However, as & how the world continued progressing, ways & means of things kept on changing so did the style & medium of communications. There has always been a communications Dilemma. Studies show that people are able to remember 10% of what they hear; 20% of what they read, but about 80% what they visualize and do. Thus, in this era, use of visual aids has increased manifold in almost every sector/industry the world over. For instance, if at one hand it has led to boosting sales, marketing, publicity/ promotions, etc.

by means of capturing consumers’ brain, on the other hand it has facilitated imparting knowledge or knowledge sharing in academia. As (Koneru, I. 2009) stated, “Glossary supplements the learning modules. Additionally, various visual aids such as pop-up window and rollovers are to be integrated, wherever necessary. These visual aids facilitate maintaining concise modules instead of lengthy text, so as to retain the attention of the BRAOU learners”. Research indicates that consumers overloaded with information exposed to 300 ads per day, over 100,000 per year.

Besides that, they probably don’t care very much in the first place. So how would you communicate with overloaded & uninvolved consumers? To answer this question one needs to understand that like a computer memory system, a human brain too has the same series of memory elements in his/her stimuli – i.e. Sensory Register, Short Term Memory and Long Term Memory. Therefore, to penetrate through a human brain whilst ensuring storage of information for a longer period of time, visuals have been very effective to achieve this goal.

Visuals work superb whilst appealing a consumer to click OFF from scan environment, and ON to create memory. As Sedlack, S. & Keller (2009) stated, “Effective visual communication is not optional for managers and business communicators; it is required. In modern business organizations, our audiences are both demanding and impatient. They want good, persuasive content, but they want to be able to read quickly, digest the information, and decide what to do next. When they read a data document, they want to find the numbers at a glance, immediately see the relationship between numbers, and understand the business implications”.

It is a myth that a human brain will not create a memory unless something significant occurs. Hence, if we talk in context of advertisements or catalogues, we must create something significant with the information material to get a customer's brain to pay attention and create a memory for your message. The (3) three core attributes (Significance, Involvement and Intrigue) that can get your customer's brain to click ON, cannot be achieved without visuals. Another very important point, that research has proved, is that men and women process information differently in their brains.

Studies show that men respond better when text is reinforced by visual product demonstrations or visuals that show benefits while women process verbally descriptive information better. Well, I understand it is going to be a very vast topic and effectiveness of visuals can be proved by giving lot many examples of certain products’ catalogues or tutorial or directional map, etc. etc. However, keeping in mind perception of a lay man, I squeeze it up with a small example that I had personally experienced.

At times, when packed milk was introduced in Pakistan, I bought a pack to check the taste. When I came to how to open it up (where to cut from) I had no idea so had a trouble as there was no mark/direction arrow. I went back to the shopkeeper, who took that back and got me another pack which had a dotted line with scissors picture atop. I conclude with an understanding that use of visuals in one way or other gives a boost not only your sale but also leaves a good image in consumer’s mind. Reference Koneru, I. (2009). Designing Information Literacy Modules for Distance Learners in India.

Asian Journal of Distance Education, 7(2), 66-81. Sedlack, S. & Keller (2009). Graphics and Visual Communication for Managers. OH: South-Western Cengage Learning.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Effectiveness of Visual Communication Methods used in a Publication Essay”, n.d.)
Retrieved from https://studentshare.org/other/1410975-effectiveness-of-visual-communication-methods-used
(Effectiveness of Visual Communication Methods Used in a Publication Essay)
https://studentshare.org/other/1410975-effectiveness-of-visual-communication-methods-used.
“Effectiveness of Visual Communication Methods Used in a Publication Essay”, n.d. https://studentshare.org/other/1410975-effectiveness-of-visual-communication-methods-used.
  • Cited: 0 times

CHECK THESE SAMPLES OF Effectiveness of Visual Communication Methods used in a Publication

Critical Review of Using the Video in Teaching

Nevertheless, the use of visual aids is the future of instruction.... The effectiveness of a video as a teaching aid will depend upon the angle of filming, the recorder used, and the writing provided (Das 2007, 163).... A Critical Review on the use Video in Teaching Name: Instructor: Task: Date: A Critical Review on the use Video in Teaching Background information In the past, teaching depended almost wholly on verbal communication between the teacher and student....
8 Pages (2000 words) Essay

Techniques in Enhancing the Effectiveness of Meetings

This term paper "techniques in enhancing the effectiveness of meetings" states that meeting is the strategic tool of companies to enable the gathering of relevant people to tackle their issues and problem.... This paper aims to discuss the techniques that companies must employ in improving the effectiveness of meetings.... This is essential in ensuring the effectiveness of the meeting because it lists action points that must be covered.... Techniques to Improve Meetings Use Meetings to Fit the Purpose Henkel asserts that the purpose of the meeting defines what types of the meeting to be used, managed, or developed....
6 Pages (1500 words) Term Paper

An Integrated Marketing Communication Program for Crunchy Crunch Company

The paper "An Integrated Marketing communication Program for Crunchy Crunch Company" presents a plan for the famous snack food company with a detailed analysis of its environment, capabilities, competitive advantages and all components of marketing communication.... This integrated marketing communication program proposal is going to make a plan for Crunchy Crunch Company to start their business ambition.... The role of marketing communication in modern business practices has been identified as a key factor in survival in modern-day business....
9 Pages (2250 words) Research Proposal

Fashion as a Visual Expression: The Nuances of Femininity

There are several scholars who take into consideration numerous instances of terms or phrases being used on fashion, tracing their connections to calligraphy, foreign languages, punk, and graffiti, for instance.... Most apparently, Bennett is trying to argue that fashion is a type of nonverbal communication.... It is easy to see that even when articles of clothing are coated with words, like catchphrases, logotypes, or trademark names, for instance, there remains a degree of nonverbal communication that goes beyond the exact messages of those catchphrases or trademark names (Barnard 2002, 29)....
8 Pages (2000 words) Case Study

A Structured Method for the Qualitative Analysis of Existing Media

Analysis of the cover images of Matichon from 2009 to 2010 may also reveal relevant changes in the media plan used by the company over this period when compared to other years.... Analysis of this rhetoric is important in analyzing the link between the magazine and its readership, which also may be a predictor of the success of the magazine and the socio-political climate of the country....
12 Pages (3000 words) Research Paper

Teaching Strategies for Students with Diverse Learning Needs

Computer Assisted Language Learning- this is used to teaching language and can only be used by gifted, talents, and language learners.... Lessons should be designed to accommodate students with different cognitive / learning styles in a class have the following characteristics that activate all the three learning styles such as auditory, visual and tactile learning style.... Those with visual impairment will not be able to use this chart, as it requires one to have the clear vision to be able to see the chart....
5 Pages (1250 words) Assignment

Management Communications

In contemporary organizations, email, text messaging, instant messaging and social media are some of the most commonly used forms of technological advancements that are utilized with the aim of fostering communication amongst the employees, irrespective of their respective organizational job roles.... Social media has also become a widely used form of communication in this modern-day context, which is being utilized for sharing personal and professional information....
8 Pages (2000 words) Coursework

Communicating with Individuals Who Gave Different Communication Styles

Communication refers to various ways and means used in sending messages to the audience.... Communication refers to various ways and means used in sending messages to the audience.... A functional resume has some drawbacks since it is less used hence individuals may question its credibility and suspect that it is designed to obscure critical information (Ingre & Basil 2016).... According to Berard (2013), these two methods are interdependent and cannot function independently without the other....
4 Pages (1000 words) Literature review
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us