StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

The Geek Squad - Case Study Example

Cite this document
Summary
The paper "The Geek Squad" describes that there are a number of promotional activities that could be used to encourage consumers who use independent installers to switch to Geek Squad. One considers that perhaps the greatest part of the Geek Squad is that it has a mainstream brand identity…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER97.5% of users find it useful
The Geek Squad
Read Text Preview

Extract of sample "The Geek Squad"

Geek Squad: Case Study There are a number of key environmental factors that contributed to Robert Stephen’s ability to start the Geek Squad. Perhaps the most overarching consideration is the shift to digital technology. The increasing reliance on complex forms of computers, phones, and televisions necessitated that there be a corresponding emergence of consultants to instruct individuals in usage. The changing demographics of technology purchases also greatly contributed to a larger audience purchasing technology products.

The case study seems to imply that particularly in the instance of women this had a profound impact, as they are less apt to investigate the intricacies of the technology and grasp the instructions. Another prominent consideration is that changes in the regulatory and competitive environment created a situation where an organization such as Best Buy would benefit financially through including Geek Squad consultants inside its retail operations. 2. Changes both in the purchasing patterns of all consumers and women made the acquisition of Geek Squad particularly important for Best Buy.

Best Buy’s purchase of Geek Squad was necessitated by the changes in purchasing patterns of men and women. The main logic in these regards was that the change in purchasing patterns improved sales of technology items, but the return rates were exceptionally high. Through purchasing Geek Squad Best Buy was able to offer customers a means of understanding and operating their technology purchases. Ultimately the inclusion of a staff of consultants met this need and greatly reduced returns on items. 3. In terms of the five environmental factors influencing Geek Squad in the future there are a number of notable trends (Hartley).

In terms of social trends it’s clear that the extent that public education begins instructing students in technology, as well as the degree to which society embraces technologically savvy individuals will have a direct impact on the extent that Geek Squad is needed. Another prominent consideration is economic trends; if the economy improves more people that previously didn’t will purchase technology products. Obviously this will increase Geek Squad’s business. In terms of technological factors, the extent that new forms of technology emerge that challenge individuals comprehension will also impact Geek Squad.

While Geek Squad is firmly entrenched at Best Buy, it is possible that competitive forces emerge; for instance, Wal-Mart could potentially start their own consultant service and impact Geek Squad’s business. Finally, in terms of the regulatory environment it’s possible that the government institute regulations that would require distributors or manufacturers to provide free consultancy to ensure customers are efficiently able to use the products. 4. There are a number of promotional activities that could be used to encourage consumers who use independent installers to switch to Geek Squad.

One considers that perhaps the greatest part about the Geek Squad is that it has a mainstream brand identity. While independent retailers may in reality provide stellar service, the consumer has no way of truly determining if they will receive this service. For Geek Squad they could approach advertising and marketing by emphasizing the consistency and reliability of their service. ReferencesHartley, Kerin. Marketing: The Core.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The Geek Squad Case Study Example | Topics and Well Written Essays - 500 words”, n.d.)
The Geek Squad Case Study Example | Topics and Well Written Essays - 500 words. Retrieved from https://studentshare.org/technology/1592646-geek-squad-case-study
(The Geek Squad Case Study Example | Topics and Well Written Essays - 500 Words)
The Geek Squad Case Study Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/technology/1592646-geek-squad-case-study.
“The Geek Squad Case Study Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/technology/1592646-geek-squad-case-study.
  • Cited: 0 times

CHECK THESE SAMPLES OF The Geek Squad

Communication in Wal-Mart, Best Buy, and K-Mart

Communication While theorists and researchers speak of effective communication, one of the most important considerations within these analyses is the context in which the communication occurs.... Indeed, one could argue that it is impossible to speak of effective or ineffective communication without consideration of the context....
4 Pages (1000 words) Essay

Unmasking the Mysteries of the Computer Network

Learning the basic lingo of The Geek Squad would be invaluable in improving communications (Strange user requests, 2006).... It has been said that artificial intelligence usually beats natural stupidity, and it does seem that in many cases the computer has gotten smarter than the user....
3 Pages (750 words) Essay

Competitive and Strategic Analysis

Functional strategy: This strategy defines how the employees should undertake the activities and roles in an organization or business.... The management of the organization has the role of formulating such strategies and it is the role of the employees in the various… Each functional strategy in each department has a special focus on the general company objective and goal....
8 Pages (2000 words) Assignment

Best buy Case Study

When it comes to the customer-centric strategy, a company's marketing efforts are mostly directed towards the client's value with an aim of promoting profits.... It… The traditional strategy focuses mainly on product push in a market regardless of the clients' wants in the market.... The traditional strategies also do not recognize the values of customers and satisfaction....
4 Pages (1000 words) Assignment

Physical Education - Strength and Flexibility Program

In the essay “Physical Education - Strength and Flexibility Program” the author discusses the flexibility training programs, which reduces one's exposure to the risk of injury and improves the body's physical performance.... Continued stretching promotes the supply of blood to all the muscle tissues....
4 Pages (1000 words) Assignment

Geek Squad: A New Business for a New Environment

In addition, majority of them opted to return the electronic products because they… Therefore, geek squad took this opportunity and combined it with other services such as repairs to penetrate the competitive market. Changes in technological environment played a significant role in the establishment of geek squad.... This is geek squad is a company that was established after the changes in the technological sector created an opportunity fora new service firm....
2 Pages (500 words) Essay

Ethical Practices within Best Buy

"Ethical Practices within Best Buy" paper explains why Best Buy has been able to gain a competitive advantage in the retail electronics market while also driving many initiatives to support sustainability and how Best Buy's social responsibility efforts impact key stakeholders.... hellip; Best Buy, has been incorporated in 1996, and it is a multinational retailer of customer electronics, entertainment products, mobile phone and computing products, appliances, and associated services....
6 Pages (1500 words) Case Study

Material in Squid Beak and Abrasion Resistance

This literature review "Material in Squid Beak and Abrasion Resistance" focuses on the beak of the squid, which has continue to amaze researchers with its hardness.... The darkness of the squid's beak results from a direct relationship with the number of proteins forming it.... nbsp;… Due to the variation in the materials in the beak, there is a coloring difference from the tip to the base of the squid beak....
6 Pages (1500 words) Literature review
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us