StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

The Fashionistas Guide to Japanese Fashion Tribes - Essay Example

Cite this document
Summary
The essay explores the Japanese fashion tribes. The vibrant fashion styles that are depicted by the city of Tokyo in Japan display the best feature of the city. The Japanese fashion is subjected to rapid changing fashion trend that is observed in the Fashionistas Guide…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER98.3% of users find it useful
The Fashionistas Guide to Japanese Fashion Tribes
Read Text Preview

Extract of sample "The Fashionistas Guide to Japanese Fashion Tribes"

Teenage girls – controlling the global marketing machine Introduction The vibrant fashion styles that are depicted by the of Tokyo in Japan display the best feature of the city. The Japanese fashion is subjected to rapid changing fashion trend that is observed in the Fashionistas Guide to Japanese Fashion Tribes. The fashion system is continuously being reinvented by the Japanese teenage with the support of fashion parades, technology, and more of exploitation of teenage girls in the Japanese market place by various corporate giants. Promotion plays a very important factor in the global market due to intense competition and rapidly changing needs and wants of consumers in the globalized economy. Discussion During 19th century Japan started to emulate Western fashion. The fashion market of Japan maintains its position as one f the largest across the globe and has always been changing its trends which has even given birth to street fashion by Japanese girls that indicates mixing every fashion style possible so as to give a customized look. The aspect of sales and promotion has been always a primary concern for the fashion industry of Japan. May that be through fashion parades, street fashion style, Fashionistas magazine or any other form of promotional technique Japanese teenagers have always been associated with the fashion statement of Japan. Japan in the present scenario comprises of wide array of styles of dresses that includes both the foreign as well as local labels. In certain regions that of Tokyo the hip hop style was very strongly imitated by the youth of Tokyo and they preferred to wear hip hop style dresses to the over sized clothes. One of the major styles that are still prevalent in the Japan fashion market is that of street fashion that can advertised by many young generation girls on magazines or even on fashion parades as it denotes to be more trendy and fashionable (Kaser, 2012). There are various fashion theories however the acceptance of a fashion by a market segment can be well depicted through a fashion cycle. There are various phases of the fashion cycle such as introduction, rise in popularity, popularity peak, decline in popularity and finally rejection. The first phase or the introductory phase of fashion denotes the newness and a new design that has been created; the next stage is associated with gaining popularity when the same design is worn in TV by many celebrities and then the designers use low priced fabrics in order to sell more quantities at the lowest possible cost (Clammer, 2011). The third stage is peak of the popularity when more of designers copy the same design due to increase in demand and at various price ranges. The next stage is when the same design becomes so much popular that it observed everywhere and this is the time when the consumers gets bored of the style. The last stage is the rejection of the style that is more popularly known as fashion that becomes outdated. The fashion cycle can be illustrated further through the diagram given below- (English, 2013) The other fashion theory states the different ways through which a new style or design gets adapted to the lifestyle, budget and taste of different consumers. The first kind of adaptation is traditional or trickle-down theory which encompasses the traditional way to adapt the trendsetting fashion by well known designers from Paris, New York, London, etc. It starts as a high fashion which is later copied by many manufacturers to be sold at lower prices and becomes a common design that is observed by the customers. The second theory is trickle up theory or reverse adaptation that starts from street fashion and ends into a high fashion (Slade, 2009). This indicates that there are designers who observe the mix and match of style that people wear on streets and then copy them so as to set their own fashion label. The mass dissemination or trickle across theory can be stated as various form of modern communication that brings various style and designs together from wide array of designers. Mass production indicates that multiple and new forms of designs suitable for different tastes, preferences and age groups can be made acceptable at the same time (Smith & Taylor, 2004). The manufacturers in the fashion industry take effective measures in the Japanese market and also across the globe so that there fashion statement gains importance and are also acceptable across the world. The promotional techniques mainly comprise of teenage girls showing unique fashion style and even the culture and the latest fashion trend of Japan. The main reason behind this is to keep their fashion at the peak stage in the home country and also across the globe. The association of fashion with the teenage girls is to spread the message to the global consumers that Japanese fashion is most trendy and unique as those girls who wear those designed clothes. The fashion items of Japan are linked with the teenage so as to be more appealing to all global customers. Most commonly the Japanese fashion items are associated with female gender rather than with male gender it is believe by corporate giants in the fashion industry that Japanese teenage girls have the looks, posture and all the required features that would set high marks in the fashion industry as they could give a unique touch to the fashion wear. The trickle up theory is usually followed by Japanese in the fashion industry that is they adopt the street fashion into high fashion for the international markets. Conclusion The fashion industry of Japan is the world largest and most booming industry. The most common trend that is associated with fashion of Japan is the teenage girls who are considered to be the key drivers of the fashion industry. However there have been changes observed in the fashion industry over the years from street fashion to fashionistas guide and even fashion parade to spread across the fashion trend at a much faster pace. The key promotional strategy that is used by corporate to promote such fashionable clothes across the globe is to link them with all teenage Japanese girls so that they appear to be more appealing and trendy as per the changing fashion trends across the globe. References Clammer, J. (2011). Contemporary Urban Japan: A Sociology of Consumption. USA: John Wiley & Sons. Smith, P. R., & Taylor, J. (2004). Marketing Communications: An Integrated Approach. UK: Kogan Page Publishers. English, B. (2013). Japanese Fashion Designers. New York: Berg. Kaser, K. (2012). Advertising and Sales Promotion. USA: Cengage Learning. Slade, T. (2009). Japanese Fashion: A Cultural History. UK: Berg. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The Fashionistas Guide to Japanese Fashion Tribes Essay”, n.d.)
The Fashionistas Guide to Japanese Fashion Tribes Essay. Retrieved from https://studentshare.org/visual-arts-film-studies/1648094-the-fashionistas-guide-to-japanese-fashion-tribes
(The Fashionistas Guide to Japanese Fashion Tribes Essay)
The Fashionistas Guide to Japanese Fashion Tribes Essay. https://studentshare.org/visual-arts-film-studies/1648094-the-fashionistas-guide-to-japanese-fashion-tribes.
“The Fashionistas Guide to Japanese Fashion Tribes Essay”, n.d. https://studentshare.org/visual-arts-film-studies/1648094-the-fashionistas-guide-to-japanese-fashion-tribes.
  • Cited: 0 times

CHECK THESE SAMPLES OF The Fashionistas Guide to Japanese Fashion Tribes

Intercultural Communication of Japanese

Intercultural communication of japanese Name: Institution: Exploring japanese culture The day before spring break, I gave a call to my best friend Taichi Zac Kanemoto to have an biui giugig in f interview with him on the same day.... On more occasions, he could sing in his native japanese language, which sounded funny enough.... Besides the interview with my friend, I have also taken part in a number of other japanese's cultural activities such as the dance with my other japanese friend Soran Bushi....
11 Pages (2750 words) Essay

Business Perspectives for Trendy Fashionista

It hopes to grow both in scope and dimension and be one of the proficient players in the world of fashion.... The company distinguishes itself as fast fashion trademark and offers high fashion clothing to reach the public at affordable prices.... In light of this, the main aim of the company is to ensure their customers look trendy and thus keep up with fashion (London Business School, 2008).... The company's fashion designers go an extra mile to make clothes that are unique....
6 Pages (1500 words) Essay

The Curse of the Fashionista

hellip; The author states that the fashion industry pumps millions of dollars into research and advertising with the goal of making the public feel just a little more insecure about their looks than they should be.... The recent case of the Ramos sisters brought only a fleeting glance at the fashion industry's policies that condone and promote an unhealthy body weight....
2 Pages (500 words) Article

Fashion Trend - Prints

The researcher of this paper discovers the trend of prints in the fashion industry.... The fashion gurus have gone wilder with this new trend --- “Head-To-Toe Prints”.... … This essay analyzes the Prints trend in the fashion.... Now, you don't have to ask your fashion stylist if your floral blouse matches with your animal printed pants because the fashion world has gone crazy with PRINTS.... fashion Trend: Prints Guess what's hot in the fashion world today?...
1 Pages (250 words) Article

A Harajuku Fashion Guide

This paper "A Harajuku fashion Guide" focuses on the fact that the theme of the author's project is 'Harajuku', and it incorporates teenagers dressed in different fashion styles (Knight 1).... In my view, the images are better than I had expected, and the clothing, makeup, and models are magnificent....
1 Pages (250 words) Assignment

FAST FASHION IN USA

Christina Moon (2014) has assessed fast fashion from a historical perspective trying to underline the main reason Korean fashion lines are slowly creeping into the American fashion market and slowly outdoing some of the veteran companies in the industry.... The article, though mainly capitalizing on the changes in the obber market fashion company's management and profitability ventures, has largely concentrated on strategies adopted by these business, with her key focus being on price competitiveness....
4 Pages (1000 words) Essay

Japans Recession in the Year 2008

he government of Japan in May 2009 approved a stimulus of 2 trillion packages for japanese corporations that were weak as well as less stable.... It is ordinary for japanese government to help weaker companies.... Additionally, several japanese stocks trading in foreign markets also plunged because traders feared losing totally especially the ones who had invested in Japan's securities market (Koo, 2011).... he japanese government apart from organizing money for stimulus package also set up a system of strategies to assist in ensuring that the finances were being utilized efficiently....
2 Pages (500 words) Essay

Japanese Internment

The three paved way for a way to give… The article by Dorothea Lange reveals how photojournalism was contributed to by the visual construction of race, citizenship and The article provides valuable perceptions and insights about what the japanese went through during the internment(Flamiano,2000, pp.... The United States entered into World War II after the japanese Navy attacked Pearl Harbour in 1941.... According to Dolores the anti japanese criteria, then gripped the home front....
4 Pages (1000 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us